Objectives and Key Results (OKRs)

Write great OKRs to align teams around what really matters: the customer.

Objectives and Key Results, (OKRs) are first and foremost a goal-setting framework. They are simple and powerful, but to get the most out of OKRs, you must learn how to write them well. Great OKRs are customer-centric, inspirational, concrete, and actionable. This class teaches how to write great OKRs that achieve all of that, and that keep the customer at the center of your organization’s efforts.

Why aren’t your OKRs working?

Too often, OKRs become a checkbox activity. They’re disconnected from real work, strategy, and customer outcomes. This course shows you how to shift OKRs from a reporting tool into a powerful driver of change.

What will happen in class?

This workshop is limited to 20 participants for direct learning from certified trainers through real-time interaction, open discussions, and Q&A. Through lectures, discussions, group work, and hands-on exercises, participants will explore Lean UX principles, create discovery artifacts, and test assumptions through collaborative experiments. Each week builds on previous work with homework assignments, creating accountability and meaningful peer connections through shared learning experiences.

What will you learn?

Participants will gain practical tools to begin using OKRs as a powerful strategic tool, including:

✅ What are OKRs
✅ What are the benefits of using OKRs
✅ How to create great OKRs
✅ Why customer centric OKRs are the key to success
✅ How to track and evaluate progress towards your OKRs

Who is this workshop for?

• Leaders who want to align their organizations around customer outcomes
• Transformation teams implementing OKR frameworks
• HR partners supporting organizational alignment initiatives
• Product managers connecting product strategy to business goals
• Strategy teams translating vision into actionable objectives
• Anyone responsible for aligning work with organizational outcomes

What makes this training different?

🎯 Outcome-Focused - Every technique ties directly to business and user outcomes
🔄 Iteration-Based - Practice rapid experimentation and learning loops
👥 Collaborative - Designed for cross-functional teams, not individual contributors
🛠️ Immediately Actionable - Tools you can implement within your current processes
📊 Evidence-Driven - Learn to measure what matters and make data-informed decisions

What's included?

🖥️ Live sessions - Learn directly from Rich in real-time through interactive workshops with hands-on practice.
👥 Community of peers - Connect with like-minded product professionals and stay accountable through shared learning experiences.
🎓 Certificate of completion - Wear it proudly on your LinkedIn, website, or digital resume and let your network know you’re investing in the skills that drive real impact.